6 Mistakes Every Wordpress Developer in London should Avoid for Better Site Performance

WordPress is a great platform for developing and managing a site, fast. It tops among the enterprise CMSs available in the market, which is robust and easy to implement. WordPress is the most preferred choice for web development in London companies to make customised websites. Apart from helping with the setup of a multi-user blog, this free open source platform comes loaded with different tools to ensure a more rewarding experience to London based webmasters.

It has scope for mistakes though, and irrespective of the level of proficiency every Wordpress developer in London has his or her regrettable moments in which he or she puts all the JavaScript codes into a single file, or forgets to modify the default permalink structure for the newly developed site. It is likely to happen more often, and every mistake counts for website ranking performance. Web development in London service provider B4B understands this very well. It has come up with a few common mistakes that would give Wordpress developers in London a hiccup, undoing all the advantages of this excellent enterprise CMS.

1. Unfriendly hosting platform - WordPress developers should not choose a non-WordPress host for the site otherwise it may not perform as optimally as it could. Because WordPress hosting is offered in many different configurations, hosting should always be done on a reliable WP-friendly platform that covers all server management problems.
2. Silly coding mistakes - No silly mistake should be done just like leaving extra space in between the paragraphs or code, as it will lead to a certain kind of Wordpress error - WSoD (White Screen of Death). Due to thorough knowledge in WP coding and protocols, the London WordPress developers should take care not to make any basic or complex coding mistakes!
3. The WordPress admin area looks messy - In no way, the developer should leave the admin with its default user name or makes it look messy.  Every effort should be made to keep it uncluttered and up-to-date, with everything you require set in the dashboard and no unnecessary stuff lying around creating confusion.
4. Keeping index.php in WordPress URL - It will be a grave mistake if a developer does not remove index.php from the WordPress URL, which will neither look attractive to the readers nor allow the site to go up in search engine ranking. Rather the WordPress should be installed in its own subdirectory, like the pros always do.
5. Gateway or database errors - There should be no place for gateway or database errors, which arises only when the server sends back an invalid response. It often prevents the readers from accessing the content they need and getting annoyed with a bad gateway error message showing on the site.
6. Crazy addition of plugins - WordPress developers in London should not be on a spree to add unnecessary plugins as they will sit around in the CMS and be the reason of security breach. So crazy addition of plugins is a strict no-no. They should focus on adding necessary ones, keeping them current and getting rid of the unnecessary ones altogether.
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Building a perfect website with full focus on functionalities is every London based entrepreneur’s wish.  It feels much like building a house of his or her dream. Once the client shares his or her vision for the site, web development in London company puts in maximum efforts to make it performing well in the eyes of search engines as well as visitors. Similarly, the WordPress developer in London has to make sure not to repeat any of the above listed mistakes as it will affect the site performance in one way or the other.

Keep in touch with the specialised WordPress developer in London of Branding For Business and be sure that your website development keeps away from the above mistakes. For customized WordPress solutions, don’t forget to call B4B on 02034 882448.

Is It Essential to Hire a Certified SEO Consultant in London

Just because you run a profit-making business does not mean the search engines will robotically pick up all your products & services when prospective customers are searching. While the search engine algorithms can look baffling, but there’s a method to the madness. Once you find out that method, you will definitely end up with desired outcomes.

Fortunately, there’re people who have the skills to optimize your site & manage marketing campaigns to make your business more visible online. These people are known as SEO experts who can really make the difference when it comes to the performance of your website in search engines. However, to rule your niche you want to ensure that you’ve appointed a certified SEO consultant in London who know what search engines wants. Mentioned here are some top reasons why only a certified SEO expert should be your first preferences:

You would not trust your precious eyes to a surgeon who was not board certified. Eye surgery needs accuracy, specialized, ongoing training and experience. SEO also needs accuracy, specialization, ongoing training and experience to catch those eyes of prospective customers to your website. A certified SEO specialist in London knows exactly how to optimize your site so that emerges at the crest of the search engine rankings.

No doubt an uncertified expert may cost you less, but you certainly can’t afford to let your competitors get all the clicks because unauthorized experts did not do the work essential to optimize your website.

Search engines are regularly altering the way they scour through & show search results, so your business require a certified SEO pro who’s immersed in & comprehends how those changes have an impact on your website’s visibility every day.

These days internet marketing is unbelievably competitive & a lot of sites on the same topic are all shouting for attention. A certified SEO expert can help your site stand out from the competition. You will wish to be unique to improve your PR (Page Rank) but also because customers will be comparing websites and having the best presentation can be the difference between winning & losing.

The hunt for the crest never ends. Once you reach the summit you should safeguard your position or rank. Because technology changes with the blink of an eye, you require a certified SEO professional acting as a guard who’ll watch for threats and changes and help you move into the future.

A certified SEO company in London is now just a phone call away from you. Contact Branding For Business – the best SEO Company in London to see your website in top 10 of Google’s first page.